Del E. Webb Center for the Performing Arts

Program Services Manager, 2005-2008

Overview

Webb CenterThe Del E. Webb Center for the Performing Arts is a 600 seat theatre in Wickenburg, Arizona.  The theatre presents between 25 and 30 national and international touring artists each season and has a thriving education component.

The main focus of my position included creating and managing all publicity and marketing aspects for the organization.  As one of 3 staff members, though, I was integral to nearly every aspect of running a successful performing arts center – event management, box office, volunteer coordination, artist hospitality, front-of-house duties, artist/agent contract fulfillment and IT duties were all part of my daily duties.

Publicity and Marketing

At the Webb Center, I created all of our publicity and marketing materials.  Our season brochures, membership brochures, rack cards, press releases, advertisements and programs were all my projects, completed through collaboration with Ember Design.  You may find samples of my work on the Samples page.

During my tenure, ticket sales increased over 100%.  Our patron database also tripled in size, creating the largest arts marketing list in the northwest Phoenix-metro area.

Website

Webb SiteOne of the first tasks I surmounted with the Webb Center was the creation of a new web site.  Our new “Webb Site” incorporated various aspects to maximize effectiveness.

The homepage featured large photos and descriptions of the three upcoming performances above the fold, to increase visibility of timely events.  Brief descriptions of each show in the current season were also available.

The individual performance pages for each artist also featured interactive content to engage users.  Video and audio samples were used whenever available.  Patrons also had the ability to purchase tickets or make donations from each page.

Patrons could also sign up for our e-Newsletter from each page.  We also created an RSS feed to keep users up to date with Webb Center news and information.

IT Management

With my time at the Webb Center, I turned my skills as a computer and technology hobbyist into more developed IT needs.  I designed, installed and managed a complex server-based computer network, spanning two buildings connected by wireless Cisco air bridges.  I also oversaw the installation of a new digital telephone system, and maintained it as needed.

I also purchased, installed and maintained all of our additional technology, including ticket printers, photocopiers, printers, network-attached storage, wireless routers and fax machines.

Box Office

Because our staff was limited in size, I acted as our Box Office representative for phone, mail, walk-in and satellite sales.  I also was our main contact with our software vendor, Martech Systems, which developed our box office software Folio Box Office.

I worked with the Martech developers to create many new reports needed  to represent daily reports, as well as settlement reports for post-performance.  Because of my IT skills, Martech also chose the Webb Center as the main beta-test site for their new online ticketing module.

I assisted our Box Office Manager in the creation of each new season in the system, and designed all ticket layouts for each performance.